maxwells, philip, ruby june, supersweet, super sweet, moumi, tulle babydoll, dress, cloudy blue, immersed in wonderland, painting, photography, fashion, artistic, editorial, alexa meade, los angeles

Immersed in Wonderland

Imagine our surprise when we were sent these wonderful images…

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made by legacy, mbl, mbl10, supersweet, super sweet, moumi, pepsi, warehouse, flea market, bangkok, thailand, taksin, sermsuk

Next Up: Made by Legacy

11-13 JAN 2019 THE 10th EDITION of MADE BY LEGACY…

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supersweet, super sweet, moumi, pop up, bangkok,commons, thonglor, thong lo, sale, bfcm, black friday, cyber monday, strip bare

NEXT UP: The Strip-Bare SALE!

Get ready for our biggest SALE of the year. It’s…

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cindy, ultimate playlist, mixtape

When Life is Sh*t, Turn to Music

We don’t let these interns off easy! As their Swan…

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sretsis, attic sale, sale, supersweet, super sweet, moumi, emquartier, emporium, srs

Next Up: Sretsis Attic Sale

So our besties at Sretsis have invited us to join…

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supersweet, super sweet, moumi, mou o lanter, jack o lanter, pumpkin, carving, carve, craft, workshop, cat, pumpkins, commons, bangkok, thonglor

Say Happy Halloween!

So we did it! We were invited by nice people…

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kazz, magazine, press, supersweet, super sweet, moumi, bnk, bnk48, pukkhome, aom, cherprang, marika onesie, ss17, teammoumi

Press: Kazz Magazine – October 2018

SUPERSWEET x moumi has made it into Kazz Magazine again,…

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NEXT UP: mou-o’-Lantern Workshop

SUPERSWEET x moumi invites you to craft your own Jack-o’-Lantern…

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cherprang, bnk48, supersweet, super sweet, fashion, style, tulle babydoll, pink, praew, magazine, press, chanel, dior, เฌอปราง, เชอปราง

Press: Praew Magazine – October 2018

We’re super excited to have once again BNK 48’s leading…

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supersweet, super sweet, moumi, greatest hits, tulle babydoll, dress, tulle, lavender, pastel, lilac, purple, blue, frills, ruffle, transparent, editorial, fashion, style, piyathat, melbourne

Collaboration with Piyathath P.

The Greatest Hits collection has given us many opportunities to…

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ruby june, supersweet, super sweet, moumi, tulle babydoll, malibu, beach, zuma

Our Annual US Trip

So you must have known by now, we take our…

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vihn, supersweet, super sweet, chaiyawat chaiyachot, dear, model, fashion, style, nylon, thailand, press, editorial, photography, super sweet, supersweet, moumi, greatest hits, tulle babydoll

Press: Vihn for Nylon Thailand

So we got to collaborate with Vihn, our favourite photographer…

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The Greatest Hits Campaign by Vihn

We’ve learned something by now, that great designs last longer…

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Greatest Hits Vol.1 Video Series

The Greatest Hits: Chicken from SUPERSWEET on Vimeo.   The…

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bnk48, cherprang, music, supersweet, super sweet, moumi, press, kazz magazine, kazz, magazine, style, fashion, celebrity, celebs, blue lagoon, cr18, bow cami, kokomo shirt, chersic, press

Press: Kazz Magazine – June 2018

We were super excited to have the new generation of…

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Next Up: Gloc Clubhouse Central Chidlom

SUPERSWEET x moumi joins Gloc Clubhouse at Central Chidlom, Bangkok.…

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do whatever you want all the time-01

Do Whatever You Want All The Time

  Check out SUPERSWEET x moumi x Maneemejai x Van…

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supersweet, super sweet, moumi, garage sale, sale, bangkok, thailand, clothing, flea market

Next Up: The SUPERSWEET Garage Sale

  The SUPERSWEET Garage Sale will be held at our…

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supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, tulle, boo boo, flounce busiter, veiled mini, denim skirt

Shopping Editorial Videos: Dear Trouble,

Welcome to the first proper collaboration project for the SUPERSWEET…

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Campaign Video Series

The Blue Lagoon Campaign by Maneemejai We are excited to…

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Next Up: Made by Legacy 9

The 9th edition of Made By Legacy flea market is…

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supersweet, super sweet, moumi, purrple label, maneemajai, photographer, cruise 2018, fashion, style, lookbook, look book, campaign, razsa, baiboon, surfing safari, onesie, surfing safari brooch set

The Blue Lagoon Campaign by Maneemejai

We are excited to launch the new campaign for Purrple…

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A day with Tangerine

Have we ever told you what a big crush we…

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sticker, stickers, workshop, sale, mania, stockists, daddy and the muscle academy, goodspace, bangkok, supersweet, super sweet, moumi, stationery, nahim, happening, shop, seenspace, hua hin, seek35

Stockists Update & The Sticker Sale You Can’t Ignore

  It’s been a while since we updated our stockists!…

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supersweet, super sweet, moumi, purrple label, catalogue, packshot, pack shot, brochure, blue lagoon, cruise 2018, collection, fashion, clothes, ready to wear

Purrple Label’s Cruise 2018: The Blue Lagoon

Picking up where Purrple Label’s Spring/Summer 2017 Friends of Mine…

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supersweet, super sweet, moumi, pop up, event, flea market, shopping, sale, great outdoor market, lhong 1919, pop up shop, flyer

Next Up: The Great Outdoor Market

We are excited to announce the next pop-up event. SUPERSWEET…

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Press: Contributor Magazine – 17 October 2017

So we have found our clothes in this wonderful editorial…

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supersweet, super sweet, pink, activewear, sportswear, flex. print, cat, cats, customisation, custom, commission

moumi Activewear

We were commissioned by private clients to create a mini…

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supersweet, super sweet, meow, pom pom, pom poms, hats, hat, wide-brimmed,

Custom Pom-Pom Hat Project

As part of the Internship Programme at SUPERSWEET HQ, it…

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supersweet, super sweet, moumi, ruby june, rapunzel, director, fashion, film, video, editorial, ad campaign, campaign, ss17, spring, summer, 2017, malibu, california, west coast, best coast, style, fashion, beach, scenery, new mexico, taos, los angeles, zuma

“Rapunzel” – The SS17 Editorial Campaign by Ruby June

  Rapunzel grew tired of long locks and being padlocked…

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supersweet, super sweet, pop up, boutique, shop, wonderfruit, festival, taste of wonder, fashion, style,

Wonderfruit Pop-Up

On February 16-19, 2017, SUPERSWEET x moumi joined Taste of…

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meetscal store, japan, tokyo, fukuoka, ikebukuro, pop up, shop, store, cat motto, japan, supersweet, super sweet, moumi,

Next Up: Parco’s Meetscal Store by Once a Month

  SUPERSWEET x moumi joins the Cat Motto Store Japan…

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Rapunzel Fashion Video by Ruby June

SUPERSWEET x moumi are excited to launch the latest collaboration…

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supersweet, super sweet, moumi, friends of mine, collection, fashion, thumbnails, collection, purrple label, ready to wear, fashion, style, spring summer, 2017, clothes, separates, dress

Purrple Label Spring/Summer 2017: Friends of Mine

Escaping from the city to the country – moumi, myogi…

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Tangerine’s wears Fame!

  Check out Tagerine’s frontwoman Marika wearing our gold outfit…

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Press: Emerald Street London Magazine – January 2017

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promo styl, fashion, website, profile, review, collection, fame, super sweet, supersweet, moumi, purrple label, preview, collection, trends, trend, cat, cats, press

Profile: Promo Styl – December 2016


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Mellow Mayo wears moumi

We’re super stoked to see Miss Mellow Mayo wear our…

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vogue, press, usa, states, new york, nyc, best fur, coats, coat, fur, faux fur, stole, cotton candy, scarf, winter, review, super sweet, supersweet, moumi

Press: Vogue US – 7 December 2016

Once again we’re in Vogue US, this time with the…

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vogue, press, usa, states, new york, nyc, best fur, coats, coat, fur, faux fur, stole, cotton candy, scarf, winter, review, super sweet, supersweet, moumi

Press: Vogue US – 22 November 2016

SUPERSWEET x moumi’s Cotton Candy Faux Fur Stole has made…

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black friday, cyber monday, discount, code, voucher, coupon, groupon, moumi, collars, candy stripe, cat, shopping

Happy Black Fri-yay!

Starting this Friday 25th until 30th November, everything on…

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nylon, tangerine, supersweet, super sweet, moumi, marika, malijan, mark, justad, miro, seattle, nylon, indonesia

Press: Nylon Indonesia – August 2016

Nice to see our clothes worn by our favourite bands…

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diipa, khosla, super sweet, supersweet, moumi, wolf & badger, wolf, swarovski, collaboration, fashion, style, blogger, influencer, london

Diipa Khosla wears Thea Blouse

Our fabulous London stockist Wolf & Badger recently collaborated with…

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supersweet x moumi friends of mine 2016 line theme moumi myogi kikilala three cats drawing by michael zander

Our very own LINE theme: Friends of Mine

To coincide with the new collection from our Purrple Label…

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supersweet, super sweet, moumi, campaign, photos, shoot, photo, fashion, editorial, autumn, winter, fall, 2016, chern pekanan, models, fashion, look book, fame, moumi loves fame

The Purrple Label AW16-17 Campaign photos

Shop the collection now: Models: Katya @ A1 and…

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supersweet, super sweet, commission, work, pom pom, pom poms, basket, customisation, kikilala, meow

Custom Pom-Pom Basket

We were given a task by a private client to…

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aday, bulletin, life, press, interview, choltida, thailand, records, moumi, supersweet, super sweet, favourite records, vinyl, collection

Press: aday Bulletin Life – August 2016

An interview with SUPERSWEET x moumi founder, Choltida Pekanan, about…

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Press: The Cool Hour – 30 June 2016


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pixie, supersweet x moumi, trousers, pants, palazzo, camel, beige, brown, large, wide, model, streets magazine

Press: Streets Magazine – June 2016

Thank you Streets Magazine for featuring our larger-than-life Palazzo Pants.…

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hope street, magazine, frilly shirt, tiered, trousers, beige, sand, cosmic, space, supersweet, super sweet, moumi, fashion, editorial, london, press

Press: Hope Street Magazine – June 2016

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