supersweet, super sweet, moumi, purrple label, catalogue, packshot, pack shot, brochure, blue lagoon, cruise 2018, collection, fashion, clothes, ready to wear

Purrple Label’s Cruise 2018: The Blue Lagoon

Picking up where Purrple Label’s Spring/Summer 2017 Friends of Mine…

View more
supersweet, super sweet, moumi, pop up, event, flea market, shopping, sale, great outdoor market, lhong 1919, pop up shop, flyer

Next Up: The Great Outdoor Market

We are excited to announce the next pop-up event. SUPERSWEET…

View more
Sarah_Burton_03x

Press: Contributor Magazine – 17 October 2017

So we have found our clothes in this wonderful editorial…

View more
supersweet, super sweet, moumi, ruby june, rapunzel, director, fashion, film, video, editorial, ad campaign, campaign, ss17, spring, summer, 2017, malibu, california, west coast, best coast, style, fashion, beach, scenery, new mexico, taos, los angeles, zuma

“Rapunzel” – The SS17 Editorial Campaign by Ruby June

  Rapunzel grew tired of long locks and being padlocked…

View more
meetscal store, japan, tokyo, fukuoka, ikebukuro, pop up, shop, store, cat motto, japan, supersweet, super sweet, moumi,

Next Up: Parco’s Meetscal Store by Once a Month

  SUPERSWEET x moumi joins the Cat Motto Store Japan…

View more
Featured Video Play Icon

Rapunzel Fashion Video by Ruby June

SUPERSWEET x moumi are excited to launch the latest collaboration…

View more
supersweet, super sweet, moumi, friends of mine, collection, fashion, thumbnails, collection, purrple label, ready to wear, fashion, style, spring summer, 2017, clothes, separates, dress

Purrple Label Spring/Summer 2017: Friends of Mine

Escaping from the city to the country – moumi, myogi…

View more
Featured Video Play Icon

Tangerine’s wears Fame!

  Check out Tagerine’s frontwoman Marika wearing our gold outfit…

View more
emerald, street, london, uk, england, press, super sweet, supersweet, moumi, spring, summer 2017, collar, pink, blue, yellow, pastel, friends of mine, meow, cat, cats, cat lover

Press: Emerald Street London Magazine – January 2017

View more
promo styl, fashion, website, profile, review, collection, fame, super sweet, supersweet, moumi, purrple label, preview, collection, trends, trend, cat, cats, press

Profile: Promo Styl – December 2016

Save

View more
mellow, mayo, wo, blogger, fashion, muse, celebrity, writer, styling, style, hong kong, supersweet, super sweet, moumi, wardrobe, collaboration, press, obi jacket

Mellow Mayo wears moumi

We’re super stoked to see Miss Mellow Mayo wear our…

View more
vogue, press, usa, states, new york, nyc, best fur, coats, coat, fur, faux fur, stole, cotton candy, scarf, winter, review, super sweet, supersweet, moumi

Press: Vogue US – 7 December 2016

Once again we’re in Vogue US, this time with the…

View more
vogue, press, usa, states, new york, nyc, best fur, coats, coat, fur, faux fur, stole, cotton candy, scarf, winter, review, super sweet, supersweet, moumi

Press: Vogue US – 22 November 2016

SUPERSWEET x moumi’s Cotton Candy Faux Fur Stole has made…

View more
black friday, cyber monday, discount, code, voucher, coupon, groupon, moumi, collars, candy stripe, cat, shopping

Happy Black Fri-yay!

Starting this Friday 25th until 30th November, everything on www.SUPERSWEETshop.com…

View more
nylon, tangerine, supersweet, super sweet, moumi, marika, malijan, mark, justad, miro, seattle, nylon, indonesia

Press: Nylon Indonesia – August 2016

Nice to see our clothes worn by our favourite bands…

View more
diipa, khosla, super sweet, supersweet, moumi, wolf & badger, wolf, swarovski, collaboration, fashion, style, blogger, influencer, london

Diipa Khosla wears Thea Blouse

Our fabulous London stockist Wolf & Badger recently collaborated with…

View more
supersweet x moumi friends of mine 2016 line theme moumi myogi kikilala three cats drawing by michael zander

Our very own LINE theme: Friends of Mine

To coincide with the new collection from our Purrple Label…

View more
supersweet, super sweet, moumi, campaign, photos, shoot, photo, fashion, editorial, autumn, winter, fall, 2016, chern pekanan, models, fashion, look book, fame, moumi loves fame

The Purrple Label AW16-17 Campaign photos

Shop the collection now: https://www.supersweetshop.com/collections/purrple-label-aw16-17 Models: Katya @ A1 and…

View more
aday, bulletin, life, press, interview, choltida, thailand, records, moumi, supersweet, super sweet, favourite records, vinyl, collection

Press: aday Bulletin Life – August 2016

An interview with SUPERSWEET x moumi founder, Choltida Pekanan, about…

View more
coolhour

Press: The Cool Hour – 30 June 2016

  Save

View more
pixie, supersweet x moumi, trousers, pants, palazzo, camel, beige, brown, large, wide, model, streets magazine

Press: Streets Magazine – June 2016

Thank you Streets Magazine for featuring our larger-than-life Palazzo Pants.…

View more
hope street, magazine, frilly shirt, tiered, trousers, beige, sand, cosmic, space, supersweet, super sweet, moumi, fashion, editorial, london, press

Press: Hope Street Magazine – June 2016

View more
kea, fashion, style, styling, mix mag, magazine, uk, england, london, british, press, moumi, supersweet, super sweet, frilly kimono, dress, tulle, model, skinny, asian, oriental, chinese, matilda, leather

Press: Mix Mag – May 2016

Save Save

View more
dress, nightie, gown, pink, nude, frills, onesie, editorial, press, blonde girl, model, fashion, styling, boudoir, jumpsuit, chloe norgaard, norgaard, supersweet, super sweet, moumi, press, designer cats, peach, silky, billowing, fabric, print, psychedelic, hippie, bohemian, boho, mesh, see through, see thru, tulle, transparent, madonna, ones2watch, ones to watch

Press: Ones2Watch – May 2016

Save

View more
streets magazine, tutu, rainbow, tulle, skirt, fluffy, girlie, feminine, ultra, pink, pastel, pastels, photo shoot, editorial, magazine, online, press, fashion, styling, sleeveless blouse, woman, bending, long hair, uk, model, supersweet, super sweet, moumi, designer cats, ss16

Press: Streets Magazine – May 2016

View more
lips magazine, thailand, styling, jantima, smitavej, zomm, supersweet, moumi, super sweet, fashion, style, clockwork orange, psychedelic, fur, faux fur, editorial, scoop, model, winter, pink, cotton candy, rainbow fur, organdy, chiffon,

Press: Thailand – April 2016

 

View more
teeth magazine, no dreams no plans, feature, editorial, supersweet, super sweet, press, moumi, designer cats, pirate top, beige, piper top, blouse, shirt, top, billowing, stars, cat print, uk, magazine, fashion, model, british, style, styling, mafalda silva, roxanne jones, amy lou hayden, naomi reagan, jess whitbread

Press: Teeth Magazine – May 2016

View more
supersweet, moumi, purrple, purple, cat print, cats, cat brand, clothing, look book, fashion, styling, model, russian girl, autumn, 2016, gold, outfit, ensember, metallic, big hair, disco, punk, glam, rock, david bowie, bow, top, blouse, matching, foil print, kimono, long, laser cut lace, black, chiffon

Autumn/Winter 2016-17 Lookbook: Fame

“Bully for you. Chilly for me.” The lyrics of the…

View more
lady gunn, magazine, press, super sweet, supersweet, moumi, powerpuff, girls, retrospective, story, article, reenactment, fashion, styling, blossom, bubbles, buttercup, cartoon, manga, kawaii, fun, colorful, blue

Press: Powerpuff Girls retrospective in Lady Gunn Magazine – April 2016

This April sees the return of the Powerpuff Girls (Reboot).…

View more
styling tips, suggestions, ideas, supersweet, super sweet, moumi, accessories, fashion, clothes, items, products, pink, moschino bag, l'argent, agent provocateur, bra, skinny dip iphone, brush, pink beetle, cats, cat print, scarf, skirt, frilly wedge

Style Tips: Cherry Lips

We are now officially on Polyvore. Follow, make friends, create…

View more
hunger magazine, supersweet, super sweet, moumi, angel rose, angle rose, pink dress, pink tulle, tulle, dress, tent dress, transparent, see through, plus size, model, artist, interview, press, editorial, fashion, styling, big fish, ruffles, frills

Press: Hunger Magazine – April 2016

Angel Rose wears SUPERSWEET x moumi pink Frill Kimono Dress.…

View more
FASHION_FILM_SUPERSWEET_x_MOUMI_–_‘WISH_YOU_WERE_HERE’_-_NOTION_Magazine_-_2016-03-31_18.35.25-copy0

Press: Notion premiers the Fashion Video

All clothes featured in this film are available to buy…

View more
cleo magazine, thailand, press, supersweet, super sweet, moumi, profile, article, collection launch, cats, myogi, kikilala, burmilla, snowshoe, fashion, cat print

Recent Press (Thailand): March 2016

Cleo Magazine, March 2016 a day Bulletin Life, February, 2016…

View more
supersweet x moumi, platform shoes, frilly tulle, white, pastels, multicolour, slip on, angels, cat print, bohemian, shoes, footwear, moumi

Press: Huf Magazine, March 2016

View more
competition, free shoes, frilly wedge, supersweet, moumi, high heels, anklets, frilly, tulle, glitter tulle, ruffles, spring, shoes, footwear

Win a pair of Frilly Wedge!

Good news! Now you can shortcut your way into your…

View more
kiker chan, albino model, blonde, ingrid, behague, sockeel, fashion, shoot, editorial, press, denim story, denim fashion supersweet x moumi

Press: The Claw Fashion Book, March 2016

“Denim Pool” by Benoi Guinot, Renaud Cambuzat, Tatiana Dumabin Featuring:…

View more
Screen-Shot-2559-02-19-at-3.49.35-PM

Press: The Sett Magazine SS16

 

View more
Liz y2K wears SUPERSWEET x moumi, purrple label, meow, cat print, cat couture, singer, blonde, london fashion week, lfw

Liz Y2K wears Obi Jacket and Frilly Wedge!

Spotted! Miss Liz Y2K wearing SUPERSWEET x moumi’s Obi Jacket,…

View more
half

Next Up: Cat’s Issue Tokyo & Nagoya

🇯🇵🇯🇵🇯🇵 Starting tomorrow! 🇯🇵🇯🇵🇯🇵 ‪#‎SUPERSWEETxmoumi‬ joins Japan’s @catsissue ‪#‎popupshop‬ at…

View more
SS---VOGUE-UKRAINE---FEB-16

Press: February 2016

Hello Magazine (UK)   Vogue Ukraine, February 2016 Bangkok Post,…

View more
jobs

Career Opportunities

We are looking to fill the above positions. If you…

View more
newshops

Here’s 70% extra OFF site-wide!

As we bid goodbye to 2015, we say hello to…

View more
Featured Video Play Icon

Next Up: Made By Legacy 7

SUPERSWEET x moumi pop-up with moumi cream! Made by Legacy…

View more
iv-puss

Press: Puss Puss Magazine – 21 December 2015

View more
2.1

Press: SSAW Magazine – AW15-16

View more
Screen Shot 2016-02-15 at 16.35.18

MØ wears Veiled Amber Pants!

MØ performing at XOYO Club, London (25th November 2015)  …

View more
ss16

Purrple Label: Spring/Summer 2016 Lookbook

SUPERSWEET x moumi, introduce their Spring/Summer 2016 collection, Wish You…

View more
Schon_Magazine_Chimera4-1000x647b

Press: Schön! Magazine – October 2015

View more
03bis

Press: Mia le Journal – 22nd October 2015

View more
CatStreet

Next Up: Cats Issue on Cat Street!

SUPERSWEET x moumi joins Cat’s Issue Pop-Up Store in Tokyo!…

View more