We’ve just launched our first Concept Store!

Good news! We were looking for a place of our own for almost a year, and now we’ve found it!

Tucked inside one of our favourite community malls in the Japanese Village and next to our good friend Gram, the Concept Store is a cozy space that we intend to constantly change the layout and have some fun and cool activities happening.

The interior is a collaboration between us and our Design Director Jiro Endo. By aiming not to appear too much like a store, but to give the exhibition feel inside one’s own bedroom, the outcome is an alternative rackless space. All clothes are hung on hooks that mimic the brand’s signature polka dots with reflective artwork from illustrator Namsai Supavong as seen on Spring/Summer 15 collection, Bang! Bang!. All lighting is designed and assembled from scratch by Endo himself.

Besides the brand’s classic items ranging from T-shirts, totes, stickers and knickknacks, the store will exclusively stock my first ready-to-wear collection, the Purrple Label, and will also occasionally offer a selection of SUPERSWEET Shop’s international brands such as Opening Ceremony shoes, IVANAhelsinki and Spijkers en Spijkers.

Get ready for a range of carefully curated activities including the monthly Ice Cream Caturdays and the Launch Party with all-girl Spanish quartet Deers in February, and a papercut workshop with Pimm Teaspoon to launch her collaboration collection with SUPERSWEET x moumi, Playground, in March 2015!




SUPERSWEET x moumi Concept Store is open daily at the 49 Terrace (49 Sukhumvit 49), Bangkok. T: 02-662-5535. (SEE MAP)