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Campaign Video Series

The Blue Lagoon Campaign by Maneemejai We are excited to launch the new campaign for Purrple Label’s Cruise 2018 collection, the Blue Lagoon. Shot by our favourite photographer, Maneemejai, you can see the lookbook here. The inspirations for the campaign were gradually collected by Choltida from her recent road trip in the States, looking for…

supersweet, super sweet, moumi, purrple label, maneemajai, photographer, cruise 2018, fashion, style, lookbook, look book, campaign, razsa, baiboon, surfing safari, onesie, surfing safari brooch set

The Blue Lagoon Campaign by Maneemejai

We are excited to launch the new campaign for Purrple Label’s Cruise 2018 collection, the Blue Lagoon. Shot by our favourite photographer, Maneemejai, you can see the lookbook here. The inspirations for the campaign were gradually collected by Choltida from her recent road trip in the States, looking for the tranquil yet scenic pictures of…

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A day with Tangerine

Have we ever told you what a big crush we have on Tangerine? The music they make is the kind of music that makes you dream; with the early stuff you can literally just close your eyes and see the life they have and the later stuff just makes you dream of more dreams. Interview…

supersweet, super sweet, moumi, friends of mine, collection, fashion, thumbnails, collection, purrple label, ready to wear, fashion, style, spring summer, 2017, clothes, separates, dress

Purrple Label Spring/Summer 2017: Friends of Mine

Escaping from the city to the country – moumi, myogi and kikilala present SUPERSWEET x moumi’s Spring/Summer 2017 collection, Friends of Mine. This season, the furry feline trio piece together a textile scrapbook and introduce us to the most unlikely of friends on their farm. Llamas, geese, thoroughbreds, peacocks, swans and deer, it is the…

mellow, mayo, wo, blogger, fashion, muse, celebrity, writer, styling, style, hong kong, supersweet, super sweet, moumi, wardrobe, collaboration, press, obi jacket

Mellow Mayo wears moumi

We’re super stoked to see Miss Mellow Mayo wear our Purrple Label items. We’ve been watching this little blogger from Hong Kong for a while now, it seems like she’s coming into her own very nicely! Mayo has a style that is accessible while staying vibrant and individual. We love how she styles our Obi…

diipa, khosla, super sweet, supersweet, moumi, wolf & badger, wolf, swarovski, collaboration, fashion, style, blogger, influencer, london

Diipa Khosla wears Thea Blouse

Our fabulous London stockist Wolf & Badger recently collaborated with fashion blogger Diipa Khosla and Swarovski on a photoshoot featuring some of the brands they have. Here’s the result, spot Diipa wearing our Thea Blouse? Get it now from Wolf and Badger Notting Hill (London) and from us online here.

styling tips, suggestions, ideas, supersweet, super sweet, moumi, accessories, fashion, clothes, items, products, pink, moschino bag, l'argent, agent provocateur, bra, skinny dip iphone, brush, pink beetle, cats, cat print, scarf, skirt, frilly wedge

Style Tips: Cherry Lips

We are now officially on Polyvore. Follow, make friends, create styling boards and suggest how you can wear our products. Who knows, you might end up chosen on our website and we will soon be running competitions there! To start you off, looks like everyone is crazy obsessed with everything PINK right now. So here…

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Purrple Label: Spring/Summer 2016 Lookbook

SUPERSWEET x moumi, introduce their Spring/Summer 2016 collection, Wish You Were Here – a journal of an epic and elegiac voyage. SUPERSWEET x moumi: Wish You Were Here embodies the discontent and sadness of a beginning a journey without fallen companions – inspired by Pink Floyd’s evocative song, ‘Wish You Were Here’. In homage to…