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Rapunzel Fashion Video by Ruby June

SUPERSWEET x moumi are excited to launch the latest collaboration with the amazing Ruby June – director, photographer, model, and stylist in one! Here’s Rapunzel, a fashion video featuring key looks from our Spring/Summer 2017 collection, Friends of Mine. Rapunzel by Ruby June from SUPERSWEET on Vimeo.   You can shop the SUPERSWEET x moumi…

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Purrple Label Spring/Summer 2017: Friends of Mine

Escaping from the city to the country – moumi, myogi and kikilala present SUPERSWEET x moumi’s Spring/Summer 2017 collection, Friends of Mine. This season, the furry feline trio piece together a textile scrapbook and introduce us to the most unlikely of friends on their farm. Llamas, geese, thoroughbreds, peacocks, swans and deer, it is the…

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Purrple Label: Spring/Summer 2016 Lookbook

SUPERSWEET x moumi, introduce their Spring/Summer 2016 collection, Wish You Were Here – a journal of an epic and elegiac voyage. SUPERSWEET x moumi: Wish You Were Here embodies the discontent and sadness of a beginning a journey without fallen companions – inspired by Pink Floyd’s evocative song, ‘Wish You Were Here’. In homage to…