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Purrple Label’s Cruise 2018: The Blue Lagoon

supersweet, super sweet, moumi, purrple label, catalogue, packshot, pack shot, brochure, blue lagoon, cruise 2018, collection, fashion, clothes, ready to wear

Picking up where Purrple Label’s Spring/Summer 2017 Friends of Mine left off, SUPERSWEET x moumi’s Cruise 2018 maroons on moumi, myogi, and kikilala’s version of the Blue Lagoon. A continued journey into the wild, with an added theme of survival. Inspired by the 1980’s controversial film of the same title starring a teenage Brooke Shields, the key visuals reference different elements on this mysterious island.

On the Blue Lagoon, we are introduced to the new disguises as the feline trio learn to adapt and blend in. The first friendly-looking yet deadly are the Never-Wake-Up-Berries where the designer cats turn themselves into the poisonous berries, hiding in the bush on the Never-Wake-Up-Berry print (in olive green and white); then comes the plumeria kitty garland – where else would the cats hide apart from right in the middle of the flowers on the beach? Last but not least, when they must overcome all of their fear, they become something bigger, bolder, and fiercer. moumi, myogi, and kikilala collectively add manes around their faces and rule the jungle as they brave the unknown! The lionnesses are here to stay.

What makes the Blue Lagoon much more special than every season in terms of fabric manipulation techniques is that the key features that complete these fundamental prints from this season, the cats themselves, are detachable and sold separately as brooches. Therefore, the context presented to anyone unaware of the concept of the collection is much more open to interpretation than any other time. One can choose to complete the story-telling, or deconstruct and take things separate ways where more can be shared – which takes us full circle to the very core meaning of living together.

 

WHERE TO BUY:
– The full collection is available at SUPERSWEETshop.com, LINE @SUPERSWEET, or email shop @ supersweet . org to make an appointment for a showroom visit.
– A selection is available at Wolf & Badger 46 Ledbury Road, London and wolfandbadger.com.