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NEXT UP: The Strip-Bare SALE!

Get ready for our biggest SALE of the year. It’s the extended Black Friday Sale we like to call the STRIP BARE SALE! It’s such a big event we’ve turned it into an online thing, a chat thing, and a physical thing! Here’s how you can shop the sale: 1) From the web: SUPERSWEETshop.com (23…

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When Life is Sh*t, Turn to Music

We don’t let these interns off easy! As their Swan Song project, we let Tuna and Cindy work on this secret project that we didn’t know about until it was finished. Here, to coincide with the word play on the “Greatest Hits” title of our latest collection, they present to us with the “Ultimate Playlist”…

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Next Up: Sretsis Attic Sale

So our besties at Sretsis have invited us to join their epic #SretsisAtticSale2018 at the Emquartier tomorrow. Public sale tomorrow starts from 2pm, but other days are 10am-10pm 😻😻😻 See you there! 😽😽😽 Venue: The Emquartier | The Glass Quartier (B Building) | M Floor Dates: 1-6 November 2018 Time: 10am-10pm

supersweet, super sweet, moumi, mou o lanter, jack o lanter, pumpkin, carving, carve, craft, workshop, cat, pumpkins, commons, bangkok, thonglor

Say Happy Halloween!

So we did it! We were invited by nice people at Bangkok’s only true community mall, The Commons BKK, to participate in their Wild Spooky Rumpus Halloween Special event on Sunday 28th October. Well, we didn’t really have any Halloween-y things to sell so we went with an idea to do the mou-o’-Lantern workshop and…

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NEXT UP: mou-o’-Lantern Workshop

SUPERSWEET x moumi invites you to craft your own Jack-o’-Lantern moumi style using imported Japanese pumpkins. Watch their eyes glow amber, green, and blue as it gets dark and spooky! 🎃👻😼👻🎃 Venue: The Commons Bangkok Date: Sunday 28th October, 2018 Times: 10am, 1pm, 4pm Fee: 1,450 THB per person Book your spot via Line @supersweet…

supersweet, super sweet, moumi, greatest hits, tulle babydoll, dress, tulle, lavender, pastel, lilac, purple, blue, frills, ruffle, transparent, editorial, fashion, style, piyathat, melbourne

Collaboration with Piyathath P.

The Greatest Hits collection has given us many opportunities to work with our dream photographers; one of which was Piyathath P. a Melbourne-based Thai photographer whom we’d been waiting to work with for a while now. We love his vintage-tinged feel to all the photos, they’re extremely feminine without being too dramatic. It was just…

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Our Annual US Trip

So you must have known by now, we take our annual leave each year and go get lost somewhere deep in the States for a month or so. Each time we go and drive almost aimlessly in a different state that is unknown to us and just explore. It’s how we find peace (mainly with…

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Press: Vihn for Nylon Thailand

So we got to collaborate with Vihn, our favourite photographer again! This time for Nylon Thailand, featuring model Dear. She wears the Hatteras Shirt/Maddie Trousers total look, and another Tulle Babydoll in ecru mixed with the photographer’s own items and we just love it! Thank you 🙂   Shop the Greatest Hits collection here.  

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The Greatest Hits Campaign by Vihn

We’ve learned something by now, that great designs last longer than a season. Welcome to  SUPERSWEET x moumi’s  Greatest Hits collection – rolling out the best-seller items, and utilizing fabrics from our archive in creative ways so we will no longer be a part of piling up waste on the planet. Here are some of…

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Greatest Hits Vol.1 Video Series

The Greatest Hits: Chicken from SUPERSWEET on Vimeo.   The Greatest Hits: No Regard from SUPERSWEET on Vimeo.   The Greatest Hits: In My Head from SUPERSWEET on Vimeo.   The Greatest Hits: A Little Time from SUPERSWEET on Vimeo.   The Greatest Hits: Ashes from SUPERSWEET on Vimeo.     WHERE TO BUY: SUPERSWEETshop.com…

bnk48, cherprang, music, supersweet, super sweet, moumi, press, kazz magazine, kazz, magazine, style, fashion, celebrity, celebs, blue lagoon, cr18, bow cami, kokomo shirt, chersic, press

Press: Kazz Magazine – June 2018

We were super excited to have the new generation of Thailand’s pop girl group BNK48 wear our clothes for Kazz Magazine (June 2018). In this issue, we are on two out of six different covers: the group cover and Music cover (above) wearing the Disguise Jumper from our Fame collection. Here’s an image of the…

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Next Up: Gloc Clubhouse Central Chidlom

SUPERSWEET x moumi joins Gloc Clubhouse at Central Chidlom, Bangkok. A selection of Purrple Label, moumi mini and classic items including t-shirts, totes, and stationery will be available. For more info, please contact Gloc directly. Location: Central Chidlom/Central Embassy ThaiThai Zone 2nd Floor Dates:      1 May – 2 July 2018 Time:       10:00am – 10:00pm  

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Next Up: The SUPERSWEET Garage Sale

  The SUPERSWEET Garage Sale will be held at our very own Headquarter on Saturday 31st March and Sunday 1st April, 2018 from 11am-9pm in Pattanakarn, Bangkok. This will be our one-time event where we will do the BIG SALE of all items. You will also get a chance to meet us – moumi, myogi,…

supersweet, super sweet, moumi, team moumi, meow, fashion, style, editorial, shopping, colourful, chinatown, supanaree, maneemejai, collaboration, photography, fashion, style, styling, tulle, boo boo, flounce busiter, veiled mini, denim skirt

Shopping Editorial Videos: Dear Trouble,

Welcome to the first proper collaboration project for the SUPERSWEET x moumi x Maneemejai series. “Dear Troouble,” features our favourite actress Supanaree who’s been a dear friend of ours and the idea of doing a project with her had been floating around for almost a year.  For the full Editorial, go to: https://www.supersweetshop.com/blogs/news/dear-trouble   Kiki…

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Campaign Video Series

The Blue Lagoon Campaign by Maneemejai We are excited to launch the new campaign for Purrple Label’s Cruise 2018 collection, the Blue Lagoon. Shot by our favourite photographer, Maneemejai, you can see the lookbook here. The inspirations for the campaign were gradually collected by Choltida from her recent road trip in the States, looking for…

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Next Up: Made by Legacy 9

The 9th edition of Made By Legacy flea market is coming soon. It will take place at the old Sermsuk Warehouse along the Chao Phraya River (Pepsi Pier) backdropped by the lengthy Taksin Bridge, the warehouse’s riverside location is both scenic and convenient, accessible via BTS (Saphan Taksin Station), followed by a quick boat ride just…

supersweet, super sweet, moumi, purrple label, maneemajai, photographer, cruise 2018, fashion, style, lookbook, look book, campaign, razsa, baiboon, surfing safari, onesie, surfing safari brooch set

The Blue Lagoon Campaign by Maneemejai

We are excited to launch the new campaign for Purrple Label’s Cruise 2018 collection, the Blue Lagoon. Shot by our favourite photographer, Maneemejai, you can see the lookbook here. The inspirations for the campaign were gradually collected by Choltida from her recent road trip in the States, looking for the tranquil yet scenic pictures of…

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A day with Tangerine

Have we ever told you what a big crush we have on Tangerine? The music they make is the kind of music that makes you dream; with the early stuff you can literally just close your eyes and see the life they have and the later stuff just makes you dream of more dreams. Interview…

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Purrple Label’s Cruise 2018: The Blue Lagoon

Picking up where Purrple Label’s Spring/Summer 2017 Friends of Mine left off, SUPERSWEET x moumi’s Cruise 2018 maroons on moumi, myogi, and kikilala’s version of the Blue Lagoon. A continued journey into the wild, with an added theme of survival. Inspired by the 1980’s controversial film of the same title starring a teenage Brooke Shields,…

supersweet, super sweet, moumi, pop up, event, flea market, shopping, sale, great outdoor market, lhong 1919, pop up shop, flyer

Next Up: The Great Outdoor Market

We are excited to announce the next pop-up event. SUPERSWEET x moumi will join the Great Outdoor Market on 3rd – 5th November 2017 at Lhong 1919 by the Chaopraya River.   How to get there: BTS – BTS Sapantaksin / Sathorn Pier >> hop on the free shuttle boat to Lhong 1919 – BTS…

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moumi Activewear

We were commissioned by private clients to create a mini collection of activewear so they can be motivated to exercise! We chose to customise chosen activewear pieces with laser-cut laces, high grade flex printed elements, and finished off with french knot hand embroidery. See below for the results!

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Custom Pom-Pom Hat Project

As part of the Internship Programme at SUPERSWEET HQ, it is our aim to utilise every usable material we have in our studio. Reclaiming elements designed and made from previous collections and reconstruct them in new contexts. This was one of the first tasks given this year. Pom-poms made of cashmere and alpaca yarns from…

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Wonderfruit Pop-Up

On February 16-19, 2017, SUPERSWEET x moumi joined Taste of Wonder – the fashion pop-up installment at Pattaya’s Wonderfruit Festival. This was our first full-on pop up that set the template for our pop-up appearances to follow. Needless to say it was a fun experience that was priceless. We are hoping to join them again!…

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Rapunzel Fashion Video by Ruby June

SUPERSWEET x moumi are excited to launch the latest collaboration with the amazing Ruby June – director, photographer, model, and stylist in one! Here’s Rapunzel, a fashion video featuring key looks from our Spring/Summer 2017 collection, Friends of Mine. Rapunzel by Ruby June from SUPERSWEET on Vimeo.   You can shop the SUPERSWEET x moumi…

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Purrple Label Spring/Summer 2017: Friends of Mine

Escaping from the city to the country – moumi, myogi and kikilala present SUPERSWEET x moumi’s Spring/Summer 2017 collection, Friends of Mine. This season, the furry feline trio piece together a textile scrapbook and introduce us to the most unlikely of friends on their farm. Llamas, geese, thoroughbreds, peacocks, swans and deer, it is the…

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Tangerine’s wears Fame!

  Check out Tagerine’s frontwoman Marika wearing our gold outfit during the dream sequence in their new video, Sugar Teeth – directed by Eleanor Petry You can shop the look by clicking the links to the Glitter Gold Teddy, and Glitter Gold Kimono.  

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Mellow Mayo wears moumi

We’re super stoked to see Miss Mellow Mayo wear our Purrple Label items. We’ve been watching this little blogger from Hong Kong for a while now, it seems like she’s coming into her own very nicely! Mayo has a style that is accessible while staying vibrant and individual. We love how she styles our Obi…

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Press: Vogue US – 22 November 2016

SUPERSWEET x moumi’s Cotton Candy Faux Fur Stole has made it into the 24 Best Faux Fur pieces at Vogue New York. We couldn’t be happier, especially when paired with one of our favourite coats this season by Marco de Vincenzo! Thank you 🙂 You can still get this lovely piece along with very similar…

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Happy Black Fri-yay!

Starting this Friday 25th until 30th November, everything on www.SUPERSWEETshop.com will be reduced 30% further including ALL SUPERSWEET x moumi items. Simply enter “bf2016” at the checkout. Happy Black Fri-yay and Cyber Mon-hey! 😻😻

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Press: Nylon Indonesia – August 2016

Nice to see our clothes worn by our favourite bands and see them go as far from Seattle back to Indonesia’s Nylon Magazine. Here’s the shot by Mark Malijan with Miro wearing our Echoes Capri. You can see more photoshoot by him on our Shop Blog here. Save Save

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Diipa Khosla wears Thea Blouse

Our fabulous London stockist Wolf & Badger recently collaborated with fashion blogger Diipa Khosla and Swarovski on a photoshoot featuring some of the brands they have. Here’s the result, spot Diipa wearing our Thea Blouse? Get it now from Wolf and Badger Notting Hill (London) and from us online here.

supersweet x moumi friends of mine 2016 line theme moumi myogi kikilala three cats drawing by michael zander

Our very own LINE theme: Friends of Mine

To coincide with the new collection from our Purrple Label SS17 “Friends of Mine”, we present to you our other interpretation of the same title and theme by the Berlin-based illustrator and the long-time collaborator of SUPERSWEET, Michael Zander. This is a theme for Line chat application for the mobile world. Help us get to…

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Custom Pom-Pom Basket

We were given a task by a private client to create a customised pom-pom basket. So we brought back the colourful pom-poms once made for the SS15 Bang! Bang! collection. Oversized pom-poms made of cashmere and alpaca yarns are hand sewn all over the basket, complete with calico lining from AW16 Fame collection (the Cereal…