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Campaign Video Series

The Blue Lagoon Campaign by Maneemejai

We are excited to launch the new campaign for Purrple Label’s Cruise 2018 collection, the Blue Lagoon. Shot by our favourite photographer, Maneemejai, you can see the lookbook here.

The inspirations for the campaign were gradually collected by Choltida from her recent road trip in the States, looking for the tranquil yet scenic pictures of the so-called Utopia that becomes the idea of our Blue Lagoon. Collaged here are photographs from this very trip and as for the slightly more surreal videos that accompany the campaign, the sounds of the travels were edited in as ambience for the stories.

Photographer & Videographer: Maneemajai
Models: Razsa & Baiboon

The Blue Lagoon Campaign: Zion

Razsa wears Surfing Safari Onesie, Surfing Safari Brooch Sets and Leopard Peep Bow Booties by Opening Ceremony.


The Blue Lagoon Campaign: Venice from SUPERSWEET on Vimeo.

Razsa and Baiboon both wear Never-Wake-Up-Berry Kokomo Shirt, Never-Wake-Up-Berry Melinda Skirt and Lara Fur Cuff Boots by Opening Ceremony.


The Blue Lagoon Campaign: White Pine Lake

Baiboon wears Never-Wake-Up-Berry Bow Cami, Never-Wake-Up-Berry Rhonda Skirt and Lara Fur Amber Booties by Opening Ceremony.


The Blue Lagoon Campaign: Crystal Cove

Baiboon wears Aloha Kokomo Shirt and Aloha Rhonda Skirt with Frangipani Brooch Sets. Razsa wears Aloha Bow Cami and Aloha Rhonda Skirt.



– The full collection is available at SUPERSWEETshop.com, LINE @SUPERSWEET, or email shop @ supersweet . org to make an appointment for a showroom visit.
– A selection is available at Wolf & Badger 46 Ledbury Road, London and wolfandbadger.com.