AW16-17: Fame

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“Bully for you. Chilly for me.” The lyrics of the late, great David Bowie’s “Fame” expose the pluralism of celebrity and serve as the inspiration for designer cats moumi, myogi, and kikilala’s Autumn/Winter 2016-2017 collection. This season, in collaboration with artist Seth Bogart (Wacky Wacko, YSL), the visionary felines set out on a fantastic adventure exploring three stages of FAME.

Driven by pure ego, FAME is vanity. Loud and confident, the fearless trio hammer out their staples, with a generous nod to the more punk-rock attitude. Graffiti print in fluorescent colours dot the calico ensembles, delicately accented this season with hand-drawn laser cut frills. Signature tiered-shirts and wide-legged trousers are paired to achieve cleaner, simpler silhouettes that emphasize the youthful exuberance of vanity.

When overwhelmed by all the attention, FAME becomes disguise. One finds success using a more minimal palette, draped in darker, subtler tones and more luxurious fibres. Hidden details, like precious myogi-printed pearl buttons, emphasize the desire to blend in. But Bogart finds humor in the irony of escape, as moumi’s attempt to hide behind a pair of sunglasses only further transforms her into an icon. Likewise, myogi on the cereal box and kikilala in the television underscore that, no matter where they go, there’s no escape from FAME.

With no other choice, the ego-centric fashion felines accept their celebrity. FAME is reinvention. Summoning their inner-rock stars, moumi, myogi, and kikilala collectively dye their coats to create new looks; the Purrple Label sees the birth of vibrant faux fur coats (in Cotton Candy and Ragdoll); they splash their names in gold and multicolour glitter; they embrace the lavish lifestyle of silk chiffon, satin, and lush gabardine with rainbow lurex pinstripes. Finally, as the weather turns cold, the cats introduce knitwear for the very first time with choices of cashmere vests, cardigans, and kimonos.

Rounding out Purrple Label’s FAME collection is moumi’s Classic Line: an array of graphic print tees replete with moumi’s eye-popping lip colours, all-over Fur Block prints, and spot foil prints in silver and gold. With choices of patches “a la carte” to accessorize, there’s just so much to paw at.

Guided by the fantastic feline trio, the bohemian spirit of FAME soars to great heights. SUPERSWEET x moumi is sure to make you the hit anywhere you go.