SS13: Cruise Collection

all-animated2“SUPERSWEET’s picked up on that feline beat, ’cause everything else is obsolete… “

It’s official! SUPERSWEET is proud to launch The Cruise Collection – a range of covetable shorts and shirts designed exclusively for SUPERSWEET by moumi, an Abyssinian blue.

Cat by name, designer by fame, Australian-born moumi first collared-up for collaboration in 2011, producing a sell-out run of graphic print tees for our digital shop. Fast-forward to 2012 and she’s already heading our hot new label SUPERSWEET x moumi.

The Cruise Collection offers men the chance to pep up their formal, party or casual wardrobe with discreet digital prints, pedigree tailoring and feline attention to detail. But fear not, ladies! These classic-cut shirts and tailored shorts can also be worn by women.

Made in Thailand from 100% organic cotton, moumi’s clothes aren’t merely stylish – but importantly – eco-conscious.

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Shirts come in Pistachio Green, Abyssinian Blue, Paw Pink and Oxford Stripes. Classic moumi print features on breast pocket, shirt back, inside cuffs and collar. For shorts, choose from East Bay Blue or Beige. Classic moumi print features on short fronts, back pockets, fly and inside fly guard, inner trim and turn-ups.